Case studies
Two stories. One career, written from both sides.
Twelve years at the intersection of test & measurement engineering and DACH B2B sales. The first study covers the business build: a €30M business unit stood up from a distribution handover. The second is its technical counterpart: a memory leak, a legal dispute, and what the hybrid role is actually for.
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Business
2021–2023 · dataTec AG
Absorbing a vendor's DACH sales org, and growing it into a €30M BU.
When NI stopped selling direct in DACH, dataTec won the distribution contract. Someone had to build the division that would carry it.
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Technical
~2016 · NI
The memory leak that wasn't a memory leak.
A production test bench for a major automaker was crashing every two hours. The integrator's legal team was preparing to push the contractual penalty onto NI.
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Open to conversations about technical leadership, commercial strategy, and go-to-market in test & measurement or industrial automation.