Florian Abry

About

Engineer by training and sales professional by choice, I spent a decade at NI (National Instruments) growing from application engineer to group manager before building dataTec's modular measurement division from the ground up. Based in Munich, trilingual (FR, EN, DE), I work at the intersection of technical depth and commercial strategy — helping industrial and R&D teams find the right test and measurement solutions.

Skills

• 2023–present

  Sales & Project Management — Modular Measurement Current

  dataTec AG · Munich, DE

  €3M Territory DACH Region 4 Interim roles

  • Part-time role (75%) covering sales and project management for the modular measurement portfolio across DACH.
  • Manage key accounts and coordinate cross-functional project delivery.
  • Drive business development across DACH region.
  • Entrusted with interim coverage of 4 strategic roles during vacancy periods: Head of Sales, BDM, Application Engineer, and Switzerland Sales Manager — maintaining commercial continuity across the full modular measurement function.

• 2021–2023

  Head of Sales — Modular Measurement

  dataTec AG · Munich, DE

  €30M Territory DACH Region 5 Direct reports

  • Built and led the modular measurement sales division from the ground up.
  • Recruited and built a commercial team of 5 from scratch.
  • Drove territory to €30M within two years of launch.

• 2018–2021

  Inside Sales Engineer

  NI (National Instruments) · Munich, DE

  €4M Territory DACH Region 2 Territories

  • Covered two territories at peak (East Germany + Switzerland) within the 15-person DACH ISE team.
  • Managed the full inside sales cycle for test & measurement hardware and software.
  • Supported customers through complex multi-product procurement across LabVIEW, PXI, and data acquisition platforms.

• 2013–2018

  Application Engineer Group Manager

  NI (National Instruments) · Munich, DE

  100+ Trainings 2 EMEA projects ~10 Direct reports

  • Managed a team of ~10 application engineers supporting pre- and post-sales activities across Germany.
  • Delivered 100+ days of customer-facing technical training annually on LabVIEW, PXI, and data acquisition platforms.
  • Led redesign of EMEIA application engineer recruitment and onboarding; supervised two thesis students.

• 2011–2013

  Application Engineer

  NI (National Instruments) · Munich, DE

  • Supported customers on LabVIEW, data acquisition, and automated testing projects across Germany.
  • Delivered product training and technical demonstrations; worked closely with field sales on pre-sales qualification.
  • Seconded to NI Switzerland (Ennetbaden, 2013): technical visits to key accounts, proof-of-concept projects, speaker at NI Days Switzerland, and developed custom training classes and marketing demos.

Education

• 2022–2024

  Master of Electrical Engineering

  INSA Lyon · Lyon, FR

  Obtained via VAE (Validation des Acquis de l'Expérience) — recognises 11+ years of professional engineering experience as equivalent to a master's-level qualification.

  VAE Portfolio

• 2008–2011

  Bachelor of Electrical Engineering and IT

  Hochschule Ravensburg-Weingarten · Ravensburg, DE

  Includes an exchange semester at Politechnika Gdańska (Poland) — engineering project on robot vision using webcam-based surroundings recognition.

• 2007–2008

  DUETI — International Engineering Exchange

  Université Lyon 1 · Lyon, FR

  One-year international exchange programme extending the DUT — studied in Germany at HRW.

• 2005–2007

  DUT — Electronics and IT

  Université Lyon 1 · Lyon, FR

  2-year technical diploma (French DUT), broadly equivalent to an HND or associate's degree.