Florian Abry · Munich

Business reach,
engineering rigor.

Twelve years at the intersection of test & measurement engineering and DACH B2B sales, scaling territories, building teams, and keeping the technical depth that lets me speak both languages.

years old · Munich, Germany · FR / EN / DE

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Florian Abry

€30M

Territory built

12 yrs

T&M + DACH sales

3

FR · EN · DE fluent

Now

Leading dataTec's modular measurement division from Munich, scaling DACH territory, growing the commercial engineering team.

Open to

Conversations about technical leadership, commercial strategy, and GTM roles in test & measurement or industrial automation. DACH first, remote welcome.

01 · About

About

Engineer by training and sales professional by choice, I spent a decade at NI (National Instruments) growing from application engineer to group manager before building dataTec's modular measurement division from the ground up. Based in Munich, trilingual (FR, EN, DE), I work at the intersection across both sides: deep enough technically to specify the right solution, experienced enough commercially to build the territory around it.

02 · Skills

Skills

Domain
DACH B2B Sales
Key Account Management
Territory & P&L
Team Leadership
Project Management
Sales Strategy
Technology
Test & Measurement
DAQ
Modular Instrumentation
LabVIEW
Real-Time / FPGA programming
C# / .NET interop
Languages
🇫🇷 French
🇬🇧 English
🇩🇪 German
03 · Career

Career

Track record built at National Instruments 10 yrs dataTec 5 yrs
  • 2023–present

    Sales & Project Management, Modular Measurement Current

    dataTec AG · Munich, DE

    €3M Territory DACH Region 4 Interim roles
    • Part-time role (75%) covering sales and project management for the modular measurement portfolio across DACH.
    • Manage key accounts and coordinate cross-functional project delivery.
    • Drive business development across DACH region.
    • Entrusted with interim coverage of 4 strategic roles during vacancy periods: Head of Sales, BDM, Application Engineer, and Switzerland Sales Manager, maintaining commercial continuity across the full modular measurement function.
  • 2021–2023

    Head of Sales, Modular Measurement

    dataTec AG · Munich, DE

    €30M Territory DACH Region 5 Direct reports
    • Built and led the modular measurement sales division from the ground up.
    • Recruited and built a commercial team of 5 from scratch.
    • Drove territory to €30M within two years of launch.
    Read case study
  • 2018–2021

    Inside Sales Engineer

    NI (National Instruments) · Munich, DE

    €4M Territory DACH Region 2 Territories
    • Covered two territories at peak (East Germany + Switzerland) within the 15-person DACH ISE team.
    • Managed the full inside sales cycle for test & measurement hardware and software.
    • Supported customers through complex multi-product procurement across LabVIEW, PXI, and data acquisition platforms.
  • 2013–2018

    Application Engineer Group Manager

    NI (National Instruments) · Munich, DE

    100+ Trainings 2 EMEA projects ~10 Direct reports
    • Managed a team of ~10 application engineers supporting pre- and post-sales activities across Germany.
    • Delivered 100+ days of customer-facing technical training annually on LabVIEW, PXI, and data acquisition platforms.
    • Led redesign of EMEIA application engineer recruitment and onboarding; supervised two thesis students.
    Read case study
  • 2011–2013

    Application Engineer

    NI (National Instruments) · Munich, DE

    Hardware programming Expertise Full catalogue Supported
    • Joined NI in Feb 2011 as a Bachelor-thesis intern; built a LabVIEW driver for the Microsoft Kinect on top of OpenNI and .NET, and converted to full-time Applications Engineer in November.
    • Supported customers across the full NI hardware / software catalogue by phone, forum, and on-site; escalation lead with System Engineers and R&D on complex hardware / .NET integrations.
    • Earned Certified LabVIEW Developer, then Certified LabVIEW Architect (NI's top software credential at the time).
    • Seconded to NI Switzerland for 3 months as Acting Staff AE (2013); performance there opened the path to the Group Manager role that followed in August.
    • Delivered Professional Services engagements: customised training, on-site support, code review, startup assistance, application-design consulting, proofs of concept.
04 · Education

Education

  • 2022–2024

    Master of Electrical Engineering

    INSA Lyon · Lyon, FR

    Obtained via VAE (Validation des Acquis de l'Expérience); recognises 11+ years of professional engineering experience as equivalent to a master's-level qualification.

  • 2008–2011

    Bachelor of Electrical Engineering and IT

    Hochschule Ravensburg-Weingarten · Ravensburg, DE

    Includes an exchange semester at Politechnika Gdańska (Poland); the project covered robot vision using webcam-based surroundings recognition.

  • 2007–2008

    DUETI: International Engineering Exchange

    Université Lyon 1 · Lyon, FR

    One-year international exchange programme extending the DUT, studied in Germany at HRW.

  • 2005–2007

    DUT: Electronics and IT

    Université Lyon 1 · Lyon, FR

    2-year technical diploma (French DUT), broadly equivalent to an HND or associate's degree.

Career Arc

  • 🇫🇷 Grenoble FR

    Origin

  • 🇫🇷 Bourg-en-Bresse FR

    Bac SSI · Marguin SA

  • 🇫🇷 Lyon FR

    INSA · Lyon 1

  • 🇩🇪 Ravensburg DE

    HRW

  • 🇵🇱 Gdańsk PL

    Politechnika Gdańska · Robotics

  • 🇨🇭 Ennetbaden CH

    NI Switzerland

  • 🇩🇪 Munich DE

    NI · dataTec · Now

7 cities · 4 countries

05 · Outside Work

Outside Work